Check this trailer:
This is one of the best documentary series I have ever seen. It is about a world that was (or still is) unknown to me: “design” as a profession. Of course, I was aware of “design” as an activity before watching, but not the depth and sophistication that goes into it.
The show explains why design is not just “applied art” but how it defines the way we feel about and interact with the world. It taught me not to think of product vs. experience: the product itself is the experience, the product creates its own world. Moreover, design is actually problem solving: good design is not only beauty but it solves problems, and bad design is not just a lack of beauty but it also creates problems.
Eight episode presents the life of eight very different personality. None of them seems to be driven by their ego but by their passion for their craft. They have an impact because their message is broader than themselves: they don’t want “my design” but “good design”.
Below are some of the words and ideas from the series that I found particularly interesting.