I’m not sure that everything in this book is based on actual science, but the author creates a good-enough framework to talk about his main idea: “There is a fundamental disconnect between the way we pitch anything and the way it is received by our audience.”
Some parts are autobiographical, and as some reviewers at Amazon — who claim to know him in person — has pointed out, the descriptions of the events are not always accurate, slight exaggerations are present. Despite of that, I think he writes about his own experiences in a friendly manner and I didn’t feel at any point that he was bragging about his achievements. The examples are used to illustrate his ideas, not show how great he is (or might be).
Another reviewer went as far as seeing a connection between his pitching techniques and the techniques used to seduce women. A connection which, I must admit, also come into my mind. And that shouldn’t surprise anyone: smooth social dynamics is essential to every kind of human relationship, be it with a friend, a business partner, a family member, or basically any other human being. This can be called small talk, chit-chat, flirting, etc. based on the participants of the situation (the author calls it push-pull), but the fundamentals are very much the same.
It’s a relatively short read (~65,000 words), but it took me a bit more time than usual. I had to continuously stop and evaluate what he says. Sometimes I wholeheartedly agreed with him, sometimes the exact opposite: the discrepancy between his and my experience is so big that I had to quit reading for some time to recover. I guarantee that will happen to you as well, but be skeptical: there’s no absolute truth to find here.
Some quotes from the book: